XLaunch vs HeyGen for a launch video
HeyGen is best known for AI avatar videos: a presenter who speaks your script, in many languages. XLaunch has no presenter. It reads your product's website and builds a launch video around the product itself, as 2D motion graphics or a 3D film, with a voice-over. Choose HeyGen when you want a person on screen or videos in many languages; choose XLaunch when you want a short launch film in your brand from just your URL, from $9 for one video.
Free preview · no card needed
XLaunch and HeyGen side by side
| Question | XLaunch | HeyGen |
|---|---|---|
| What it makes | Launch videos made from your website: 2D motion graphics of your product, or a 3D film, with a voice-over and captions | AI avatar and presenter videos, plus product demos, ads and launch videos source |
| Where you start | Your website's URL and a sentence on what the video is for; screenshots optional | A prompt, a script, product photos or a product page URL source |
| Presenter on screen | No presenter: the product and the narration carry the film | Yes: over 500 ready-made presenters, and a custom avatar with your own voice and likeness source |
| Free option | Free preview · no card needed: the plan of the whole film and its voiced opening | Free plan: 3 videos a month with a watermark, up to 1 minute each source |
| Paid plans | Single pack: $19 once, 1,400 credits that never expire. Plans from $29/month (launch prices until 2026-11-15), 2,500 credits a month | Creator $29/month (600 credits), Pro $49/month (1,000 credits), Business $149/month (1,500 credits); yearly billing gives 2 months free source |
| Video length | About 30 seconds (up to 60), landscape (16:9) or vertical (9:16) | Up to 30 minutes on Creator and Pro, 60 on Business source |
| Languages | One narration per video; no translation or dubbing | Over 175 languages and dialects on Creator and up source |
| Export | MP4, standard or cinematic quality | 1080p on Creator, 4K on Pro source |
HeyGen’s details are from its own website, as checked on 21 October 2026. Prices are in US dollars and can change; check its site before you buy.
XLaunch: a video that fails gets its credits back, and if your first purchase isn’t for you, email us within 7 days for a full refund, as long as you’ve used fewer than half of its credits.
Where XLaunch fits
- You want a launch video of your product, not a person talking: XLaunch rebuilds your interface and brand from your site.
- You want one video without a subscription: the One video pack is $9, and its credits never expire.
- You want a 3D film for a bigger moment, or to make and revise videos from Claude over MCP.
Where HeyGen is the better choice
- You want a presenter on camera, including an avatar of yourself.
- You need the same video in many languages, with lip-synced translation.
- You make long videos (training, walkthroughs) or need 4K and team features such as SSO and a shared workspace.
Questions
Is XLaunch a HeyGen alternative?
For launch and promo videos of a software product, yes. XLaunch makes the film from your website, with your interface and brand animated and a voice-over. It doesn't make avatar or presenter videos, which is what HeyGen is known for.
Which is cheaper for one launch video?
XLaunch sells a single video for $9 with the One video pack, with no subscription. HeyGen's paid plans start at $29 a month (Creator), and its free plan makes up to 3 watermarked videos a month, each up to a minute.
Can HeyGen make a video from my website too?
Yes. HeyGen says you can drop in a product page link and it builds a storyboard from the page's details, images and copy. XLaunch is built only for that: it reads your site, writes the story and builds each scene in code in your colours and fonts.
Sources (checked on 21 October 2026)
Paste your website and see your film before you pay.
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